Demand Generation Manager

Permanent employee, Full-time · Boston, Garching near Munich

Description

We are currently seeking a motivated and entrepreneurial demand generation manager to join our dynamic team. This role will primarily focus on generating leads and creating constant funnel via maintaining several marketing channels with a constant reference to data. Ultimately your goal is to contribute to the company's revenue goals by driving brand awareness & generating high quality leads.

Responsibilities

Develop and execute innovative and multi-channel demand generation campaigns to drive MQLs and SQLs and increase pipeline growth
Utilize a mix of inbound and outbound marketing strategies, including SEO/SEM, email marketing, social media, and events
Optimize web customer journey to increase conversion rates
Collaborate with sales, content marketing, and product teams to develop targeted content and messaging to attract and nurture leads
Implement A/B testing and other strategies to enhance campaign effectiveness and improve lead conversion rates
Manage marketing automation and CRM tools to ensure seamless tracking and reporting
Measure, analyze, and report on campaign performance, adjusting strategies based on data and trends to optimize results
Develop and manage the demand generation budget, optimizing spend to achieve maximum ROI

We offer

A mission no less than to work at the forefront of technology to improve productivity of mankind
A fast-scaling global deep tech company environment led by industry veterans, where your area of responsibility grows with the company
A competitive package, based on a fixed compensation and a stock option program
Full empowerment and independence for your assigned areas of work
Flexibility in working hours and time to work from home
Flat hierarchies and short decision paths

Basic Qualifications

Affinity to test & learn approach, joy in experimenting, “lean start up” mindset
3+ years of experience in demand generation, marketing, or a similar role in a B2B SaaS environment
Strong knowledge of modern marketing technologies and tools, including automation platforms, analytics tools, and CRM systems
Proven track record of developing and executing successful multi-channel marketing campaigns
Exceptional analytical skills, with the ability to derive insights from data to improve marketing strategies and tactics
Bachelor’s degree in Marketing, Business, or related field; Master’s degree preferred

Preferred Qualifications

You have gained experience in the startup or software industry
You have experience working on projects globally

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About us

Software Defined Automation is an industrial deep-tech software company that enables Manufacturing-as-Code through the creation of completely new degrees of freedom for the automated configuration, operation, maintenance, and continuous change of production plants. We have set ourselves a great mission, targeting the resource efficiency of one-third of the global value creation and energy consumption. Software Defined Automation is the enabler for AI-based self-optimizing production, thereby reaching the next technological innovation step function in productivity for the world.
For this new world of Software Defined Automation, we build a team that masters both Cloud as well as real-time shop floor operations technology. Join our team with your high energy-driven nature, interest in industrial manufacturing, and motivation to push the boundaries from the cloud all the way to all moving things on the shop floor!

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Your application!

We appreciate your interest in Software Defined Automation GmbH. Please fill in the following short form. Should you have any difficulties in uploading your files, please contact us by mail at contact@softwaredefinedautomation.io.